ON-DEMAND: Beyond the crisis: how to navigate the post-Covid landscape

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The pandemic has had a disproportionately severe impact on women, with many of us juggling childcare and housework with busy careers. Yet it has also provided the impetus for making positive changes in our working lives, whether that means starting a new role, reimagining a business model or launching an entrepreneurial venture.

Here, four expert speakers – Rita Clifton, the author, former vice chairman and strategy director at Saatchi & Saatchi, and former CEO and chairman at Interbrand; Eva Lindholm, the head of wealth management, UK and Jersey, at UBS; Maryam Meddin, the founder of the Soke; and Rupal Patel, a former CIA analyst and the founder of Entreprenora – share advice on how to bounce back stronger from this year’s unique challenges.

Moderated by Frances Hedges, deputy editor at Harper’s Bazaar. This event is brought to you by UBS.


  • GENERAL ADMISSION (£15) includes access to the live stream. Available internationally.
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Rita Clifton CBE has been called ‘the doyenne of branding’ by Campaign magazine and a ‘brand guru’ by the The Sunday Times. She is a former vice chair and strategy director at Saatchi & Saatchi and was the London CEO and then chair at the global brand consultancy Interbrand for 15 years. In 2013, she co-founded the international consultancy BrandCap, and now has a portfolio of board directorships. She is also a speaker, writer and mentor, as well as a regular commentator across the media, including the BBC, CNBC and social channels.

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Eva Lindholm is the CEO of UBS Wealth Management UK & Jersey. She has previously served as the co-head of ultra-high-net-worth clients for EMEA and Latam, the global head of the Global Family Office, and the head of Wealth Management Nordics. Prior to joining UBS in 2012, Lindholm worked for JPMorgan for over 20 years in a number of senior roles in the JPMorgan Investment Bank. She served on the Board of Transport for London, in addition to its Finance and Policy Committee, from 2006 to 2016, and is presently the chair of the board of UBS Optimus Foundation UK, as well as helping recruit and retain top female talent in her industry.


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Maryam Meddin spent 24 years in the branding and communications sector and, in 2008, combined her professional commitments with part-time study towards a postgraduate degree in psychotherapy and counselling psychology. Her exposure to the mental-health sector revealed the shortcomings of the facilities available in both the private and public spheres, and led her to combine her passion for mental-health care with her knowledge of commercial services. This was the origin of the concept for the Soke, a new centre that aims to address the disparity between the expectations of contemporary culture and the way in which mental-health care is experienced.


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After a thrilling career at the CIA, Rupal Patel moved to London and started her first six-figure business from scratch. Throughout that journey of growth and transition, she found herself coaching and mentoring other women entrepreneurs and leaders on their own paths to success. She launched Entreprenora in 2018 with the mission to help more women find their voice, unleash their potential and reach new heights within a powerful community. Patel is also the author of a forthcoming book, From CIA to CEO.


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Frances Hedges is the deputy editor of Harper’s Bazaar and Town & Country, writing about themes including art, culture, lifestyle and the world of work. She oversees the online component of the Bazaar At Work programme, profiling leading women in business on a weekly basis, and has been responsible for sourcing the talented speakers at this year’s inaugural Bazaar At Work Week. The winner of the 2020 PPA Award for Writer of the Year, she has previously worked for Elle Decoration magazine, the online retailer Net-A-Porter and the journal for the Royal Society of the Arts.

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